Reset at 12:01 – The Message Behind the Merch

Written By Erica W.

🕛 Grace Starts at 12:01

At Grace Period Co, we believe something powerful happens at 12:01 AM. It’s not just a new day—it’s a divine reset. A quiet, unseen moment when yesterday’s weight lifts and God’s mercy makes space for what’s next.

Our “Grace Renewed 12:01” message isn’t just a slogan—it’s a promise. A reminder that grace isn’t earned. It arrives. It meets you in the mess, the momentum, the morning after. Through our designs—whether it’s a tee, hoodie, or tote—we carry that truth into the everyday: that you can start over, keep going, and do it all with bold, beautiful faith.

Scripture reminds us:

“His mercies are new every morning.” — Lamentations 3:22–23

We created this collection as a reflection of that mercy—an invitation to live renewed.

Erica W.

Writing reflections rooted in grace, faith, and purpose — one step at a time.

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